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Global Trends

Global emotions


70% of human behavior is based on emotions and only 30% are rational. Behavioral economics generates "soft data", which is a good criterion for measuring social status, along with traditional quantitative criteria-GDP per capita, unemployment rate, etc.

“The Global Emotions Gallup 2017” report provides measurements of the daily positive and negative experiences of people from 142 countries, defining what makes a life worth living. Understanding the country's emotional state is an indicator for determining its prospects.

In recent years, the countries of Latin America dominated (7 out of the TOP-10 in 2016) by the number of positive emotions. Historically, the countries in the Middle East and North Africa have the lowest rates of positive experience; also in the outsiders rating in 2016 were post-Soviet countries.

Negative emotions in the world are growing: Global Negative Experience Index has been steadily increasing over the last 10 years.